F O U S H E É
DRIVE.
DIRECTED BY MEDET
CONCEPT-1
"Drive" reimagines Fousheé’s house as a high-speed vehicle tearing through the streets of LA. Inspired by the surreal "moving house" imagery of Roy Andersson’s You, the Living, the video fuses European art-house aesthetics with the energy of early 2000s alt-rock. Familiar city rituals - traffic jams, drive-thrus, and car washes - are transformed into bizarre architectural spectacles as the home itself navigates the California landscape.
video
idea 1
Video starts from a panoramic view inside of the house, and lands on Fousheé laying on the bed, waking up.
The entire video takes place inside Fou’s driving home. We stay with her as she moves through everyday, familiar actions like brushing her teeth, playing guitar, writing, doing her makeup, making coffee, washing dishes and etc. Simple gestures tied to being alone, to living with yourself. These moments are not staged as performance but observed as routine, quiet and unremarkable in the best way. The focus is on intimacy through repetition, the comfort of habits, and the subtle emotional weight carried by ordinary actions when no one else is around.
We can have some fun interaction with world outside, like grabbing some food or coffee, something that feels very familiar but will look surreal because of the set we are in.
The main house can be as a studio with bedroom, living room and kitchen so we can cut to a different angles of the same space and create a visual depth in our world.
B-rolls of the details of the house shaking because of the speed of the house, some parts are falling apart, dust is dropping, some toys are falling and etc.
In the final scene, Fou opens her flip-phone and sees a text from "him." The camera zooms in and, in the same shot, slowly zooms out, and we are in the car, and at some point we hear a loud sound; it's a car crash. Boom!
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to be continued...
CONCEPT-2
The second idea for the Drive has the iconic grounded energy of Bittersweet Symphony meets Armageddon 90s blockbuster vibes, where Fousheé is walking down the city, and everyone around is in shock looking up. We first don't understand what's going on, and then we reveal that a huge meteoroid is falling down from space right on the earth.
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We show different people's reactions, and only Fousheé doesn't give a f and keeps going towards the meteoroid, performing the song, while everyone is running and losing their mind.
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As the video progresses, the wind becomes stronger, but Fou gets in the car and drive towards the impact far in the nature.
video
idea 2
The idea is to have Fousheé walking towards the meteoroid as a symbol that she is willing to come whatever it takes to be with "him" even though everybody else is running away from it.
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Final driving-away scene where Fou is driving directly to the source of "disaster"
the end.