directed by MEDET
DISCLAMER
All images used in this treatment are intended to convey the creative vision and are not final. They are subject to change based on location scouting and final production design.
The Intro
The video opens with a shot of a window in a Harlem housing project. Fat Joe sits inside, reading a large book to dozens of children who surround him, listening with intense interest.
We cut between close-ups of the children's eyes, Fat Joe reading, and the book itself.
Inside the book, we see an image of a levitating child that begins to spin. As the camera zooms in, the image expands to fill the entire frame.
The beat drops as the zoom completes. In an old-school animation style, the child morphs into Ferg, who sits perched near the camera.
The First Verse
The camera pans around as Ferg stops the spinning motion and begins an aggressive performance of the first verse.
Suddenly, the door behind him swings open. Doctors rush in, wheeling a woman on a hospital gurney.
The Birth Scene
Cut to a shot outside the window.
In total darkness, a light flickers on - a POV from inside the womb. Ferg appears as a doctor, performing with medical tools in hand. A nurse next to him removes her mask to reveal she is also Ferg; another elderly doctor is revealed to be Ferg as well.
The camera blurs and fades to black like a blinking eye.
The Performance
A light snap-on above Ferg in a wide shot. He is now dressed as himself. A 360-degree camera orbits him intensely during the performance.
We intercut with extreme close-ups where he raps directly into the lens, utilizing surreal facial distortion effects.
To the beat, Ferg multiplies in the darkness until he suddenly vanishes from sight.
Light exposes a woman in the dark. A projection of Ferg appears across her body as he performs. The woman drinks or smokes as the projection plays.
The Projections & The Hook
The entire screen turns solid green or red. The color is "removed" in reverse as Ferg, holding a paintbrush, physically wipes away the paint to perform the hook (1:30).
The camera pans to the window, revealing a giant Ferg performing the hook against the skyline with lightning behind him.
At 1:46, the second verse begins. Ferg appears with a Frankenstein-inspired aesthetic, but with empty sockets where his eyes should be. He opens his hands to reveal his eyes staring from his palms.
Ferg's hands will have a stylized jewelry that will increase the effect of the scene.
The Second Verse
The shot is framed vertically, but Ferg’s elbows break the frame, overlapping the black bars.
The camera zooms into a fly; Ferg is seen on its back, performing.
The Lower level
A seamless vertical transition through the floor. The sterile maternity ward drops away, replaced by the industrial cold of the morgue.
Ferg walks a symmetrical hallway of stainless steel lockers, tracked by a sharp, directional beam of light. It is a direct architectural mirror to the room above - cold, heavy, and rhythmic. Life and death connected by a single camera movement.
We cut to one of the bodies; a toe tag reads: "HATER."
At 2:10, the lights begin to strobe. The room goes black, and lasers shoot through the space, "exposing" the silhouettes of the equipment and the bones of the people inside. "When they stand next to me, they feel exposed."
Exposed
We show a series of quick insert loops of people looking terrified.
From the perspective of a CCTV camera, we see the entire crew in the room while Ferg levitates. The cameraman struggles to track him.
The Outro
A final shot shows a giant Ferg peering through a corridor.
In the outro, Ferg runs through the hospital, physically breaking through the walls as he goes.
to be continued...
CREATED BY
Medet Shayakhmetov