NORDSTROM
RACK
directed by medet
For this ad we can shoot everything in the studio, with 1 or 2 content creators and products. Everything will be shot using still photography that will be animated using AI tools; as an option, we can film some close-up shots with specific movements and replace the environments to match the main atmosphere of the ad.
Ideally all the product shots need to be done also in the studio, as well as shots of extras with products on, although we have an option to generate extras as well, but for the best result we would recommend shooting at least stand-ins so that afterwards likeness can be swapped to generated models.
Same as the first ad, this can be done all in the studio, using still photography and few props to sell the scene; everything else, including locations and the performance, can be generated using AI tools.
​
For the Nordstrom Rack location, we can use only the aisle with the rack as prop and shoot it in the studio as well, and then use real location photos to replace the background
For this ad, considering the real celebrity talent, I would suggest filming her lines on a video in the same studio and then replacing the environment with the wedding hall and the car. The rest of the locations can be still photography: the picnic and the changing room in the Nordstrom Rack.
​
All the extras can be generated or face swapped if we use stand-ins.
This is one of our team's works that was done in a similar approach using still photography shot in the studio.
​
We used several props to sell the desired location. In our case it was a subway station and the train.
​
This was a quick turnaround time, which is a week of work.
thank you